HELPING HYPNOTISTS & COACHES

DOMINATE THEIR LOCAL MARKET

How To Go From Overlooked To Overbooked

You don't need more certifications.

You need visibility, positioning and authority.

In business, the best known beats the best. Every. Single. Time.

The Hidden Reason You're Not Booked Solid

  • You're Good

  • You Care

  • You've Invested In Training

BUT YOU'RE INVISIBLE

And invisibility is expensive

Why Being The Best Is A Losing Strategy

  • The Market Doesn't Reward Excellence

  • It Rewards Familiarity

  • It Rewards Visibility

  • It Rewards Authority

Being the best builds skill

Being the best known builds income.

Built On Real-World Results & Not Theory

  • Best Selling Author

  • #1 Studio In Local Market 9 Years Running

  • #1 Biz Listing 12 Years Running

  • Award-Winning Speaker

  • Featured On National TV

What Others Are Saying

This book is built from the ground up. It's gritty. It's honest. And it's written for hypnotists ready to stop playing small and start playing smart. It'll challenge you. It'll make you question the stories you've told yourself about what it means to be a professional. It'll make you rethink why you're stuck in that old "I hate marketing" loop. Most importantly, it'll give you a framework to get paid what you deserve.

You'll learn how to position yourself as the go-to expert in your niche, whatever that may be. You'll discover how to dominate Google locally (yes, locally is where you start if you want global impact). You'll understand how to build trust, how to convert skeptics, and how to generate genuine leads from real people looking for exactly what you offer.

You'll walk away knowing exactly how to become the Best Known Hypnotist in your town, industry and maybe the world.

Rich Guzzi, CEO Hypnosis World.com | Professional Educator/Entertainer & Peak Performance Coach

Start Here

The Book!

Perfect If You're Discovering Why Visibility MattersP

A picture of the cover of Best Known Beats Best marketing book for hypnotists and coaches

Best Known Beats Best (The Book)

Most coaches and hypnotists believe success comes from being the best.

It doesn't.

In the real-world, the professionals who dominate their markets are the ones everyone knows.

Best Known Beats Best shows you how to build visibility, authority, and become the obvious choice in your local market.

The Course!

Perfect For Professionals Ready To Implement

A picture of a flyer for the Best Known Beats Best course by Nick Hughes

Best Known Beats Best: The Course

The book explains the strategy.

The course will help you build it.

In this live cohort program, you'll implement the visibility, authority, and positioning systems that will turn you from overlooked into the go-to expert in your market.

The Prequel. Coming Soon

Perfect For Brand New Coaches & Hypnotists

A picture of a frustrated, newly certified coach hypnotist wondering what to do next to use his new skills

Great I'm Certified, Now What?

So, you finished the training and you got the certificate.

If you're like most coaches and hypnotists now you're wondering...

"How do I actually build the business?"

Great, I'm Certified...Now What?" will show new coaches and hypnotists how to find clients, register their business, get a website, build visibility, and turn their certification into a real business.

Copyright 2026. Hypnotic Shift. All Rights Reserved.