You don't need more certifications.
You need visibility, positioning and authority.
In business, the best known beats the best. Every. Single. Time.

You're Good
You Care
You've Invested In Training
BUT YOU'RE INVISIBLE
And invisibility is expensive
The Market Doesn't Reward Excellence
It Rewards Familiarity
It Rewards Visibility
It Rewards Authority
Being the best builds skill
Being the best known builds income.
Best Selling Author
#1 Studio In Local Market 9 Years Running
#1 Biz Listing 12 Years Running
Award-Winning Speaker
Featured On National TV
This book is built from the ground up. It's gritty. It's honest. And it's written for hypnotists ready to stop playing small and start playing smart. It'll challenge you. It'll make you question the stories you've told yourself about what it means to be a professional. It'll make you rethink why you're stuck in that old "I hate marketing" loop. Most importantly, it'll give you a framework to get paid what you deserve.
You'll learn how to position yourself as the go-to expert in your niche, whatever that may be. You'll discover how to dominate Google locally (yes, locally is where you start if you want global impact). You'll understand how to build trust, how to convert skeptics, and how to generate genuine leads from real people looking for exactly what you offer.
You'll walk away knowing exactly how to become the Best Known Hypnotist in your town, industry and maybe the world.
Rich Guzzi, CEO Hypnosis World.com | Professional Educator/Entertainer & Peak Performance Coach

Best Known Beats Best (The Book)
Most coaches and hypnotists believe success comes from being the best.
It doesn't.
In the real-world, the professionals who dominate their markets are the ones everyone knows.
Best Known Beats Best shows you how to build visibility, authority, and become the obvious choice in your local market.

Best Known Beats Best: The Course
The book explains the strategy.
The course will help you build it.
In this live cohort program, you'll implement the visibility, authority, and positioning systems that will turn you from overlooked into the go-to expert in your market.

Great I'm Certified, Now What?
So, you finished the training and you got the certificate.
If you're like most coaches and hypnotists now you're wondering...
"How do I actually build the business?"
Great, I'm Certified...Now What?" will show new coaches and hypnotists how to find clients, register their business, get a website, build visibility, and turn their certification into a real business.

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